Highly motivated Junior Copywriter specializing in direct response strategies, with hands-on experience crafting persuasive copy for simulated real-world brands and a proven ability to drive engagement. Adept at developing compelling VSL scripts, sales pages, email sequences, and ad copy by leveraging a deep understanding of buyer psychology and high-converting frameworks. Successfully delivered a 20-minute YouTube script, demonstrating strong storytelling and audience retention skills.
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Job Test
Summary
Developed engaging video scripts for diverse clients, applying direct response principles to enhance audience retention and deliver value.
Highlights
Authored a 20-minute YouTube video script, specifically designed for storytelling and attention retention, successfully delivering audience value.
Conducted in-depth research to align script content with client objectives and target audience psychology, ensuring high relevance and engagement.
Applied persuasive copywriting techniques to structure narratives, maintaining viewer interest and guiding them towards desired calls to action.
Real Brand Copy practice
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Summary
Wrote and developed a full-funnel copywriting campaign for Wellnesswarehouse, a real health and wellness brand. Projects included email marketing, landing page, social captions, ad scripts, product description, and a long-form blog post — all focused on promoting Metagenics Lipo-Gen. The work followed a warm, educational, and wellness-conscious tone, aligned with the brand’s audience of health-conscious women in South Africa.
Direct Response, Email Copy, Ad Copy, VSL Scripts, Landing Page Copy, Sales Page Copy, Content Writing, LinkedIn Ghostwriting.
Brand Voice Development, Tone of Voice, Brand Messaging.
Customer Persona Development, Audience Research, Buyer Psychology, Competitive Analysis.
Objection Handling, Conversion Optimization, Sales Psychology.
Narrative Development, Content Structuring, Audience Engagement.
Proofreading, Grammar, Syntax, Clarity.
ChatGPT, Grammarly, AI-Assisted Writing, Content Optimization Tools.
Notion, Trello, Task Management.
Google Docs.
Canva, Creative Briefs.