Ajibola Anjorin

Junior Copywriter | Direct Response Specialist

No 13 Gospel Crusader, 101232, Lagos, NG.

About

Highly motivated Junior Copywriter specializing in direct response strategies, with hands-on experience crafting persuasive copy for simulated real-world brands and a proven ability to drive engagement. Adept at developing compelling VSL scripts, sales pages, email sequences, and ad copy by leveraging a deep understanding of buyer psychology and high-converting frameworks. Successfully delivered a 20-minute YouTube script, demonstrating strong storytelling and audience retention skills.

Work

Freelance Copywriter (via Upwork)

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YouTube Scriptwriter

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Job Test

Summary

Developed engaging video scripts for diverse clients, applying direct response principles to enhance audience retention and deliver value.

Highlights

Authored a 20-minute YouTube video script, specifically designed for storytelling and attention retention, successfully delivering audience value.

Conducted in-depth research to align script content with client objectives and target audience psychology, ensuring high relevance and engagement.

Applied persuasive copywriting techniques to structure narratives, maintaining viewer interest and guiding them towards desired calls to action.

Projects

Wellnesswarehouse Worksheet

Real Brand Copy practice

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Summary

Wrote and developed a full-funnel copywriting campaign for Wellnesswarehouse, a real health and wellness brand. Projects included email marketing, landing page, social captions, ad scripts, product description, and a long-form blog post — all focused on promoting Metagenics Lipo-Gen. The work followed a warm, educational, and wellness-conscious tone, aligned with the brand’s audience of health-conscious women in South Africa.

Direct Response Copywriting Portfolio

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Summary

Developed a comprehensive portfolio of direct response copy for simulated real-world brands, showcasing expertise across various high-converting formats.

Skills

Copywriting

Direct Response, Email Copy, Ad Copy, VSL Scripts, Landing Page Copy, Sales Page Copy, Content Writing, LinkedIn Ghostwriting.

Brand Strategy

Brand Voice Development, Tone of Voice, Brand Messaging.

Market Research

Customer Persona Development, Audience Research, Buyer Psychology, Competitive Analysis.

Persuasion

Objection Handling, Conversion Optimization, Sales Psychology.

Storytelling

Narrative Development, Content Structuring, Audience Engagement.

Content Editing

Proofreading, Grammar, Syntax, Clarity.

AI Tools

ChatGPT, Grammarly, AI-Assisted Writing, Content Optimization Tools.

Project Management

Notion, Trello, Task Management.

Productivity Tools

Google Docs.

Design Tools

Canva, Creative Briefs.